Services

Senior finance leadership, on a fractional engagement.

Most owners come to us when they feel lost in their numbers. Revenue is coming in, bills are getting paid — but the financial picture feels fragmented, delayed, or unreliable. We close that gap.

01

Controller

A close you can trust. Every month. On a calendar.

  • Monthly and quarterly close, executed on a schedule
  • Balance sheet integrity and reconciliation discipline
  • Workpaper and audit-ready documentation
  • Chart of accounts cleanup and standardization
  • Multi-entity, intercompany, and consolidation work
  • Process documentation so the work doesn't live in someone's head
02

Fractional CFO

A forward view of the business. Decisions made on data, not gut.

  • 13-week rolling cash flow forecasts
  • Annual budget and quarterly reforecast
  • Scenario planning and unit economics
  • Pricing, margin, and capital allocation analysis
  • Lender, investor, and board reporting packages
  • Standing weekly or biweekly working sessions with the owner or leadership team
03

Systems & Workflow

The plumbing that makes everything above possible.

  • Accounting system selection, implementation, and cleanup
  • Bill pay, expense, and payroll workflow design
  • Scripted close work — recurring journal entries, accruals, and reconciliations built to run on rails, not by hand
  • Data pipelines from operational systems (POS, CRM, inventory, subscription billing) into the GL
  • Subscription and recurring-revenue accounting — deferred revenue, MRR, churn, dunning, and ASC 606 treatment at scale
  • Approval and segregation-of-duties controls
  • Documentation that survives staff turnover
04

KPI Dashboards

The five to ten numbers that actually run your business.

  • KPI definition workshop — what matters, what doesn't, and why
  • Dashboards wired directly to your source systems, refreshing overnight — no one scrambling to pull numbers on the last day of the month
  • Weekly operating metrics delivered on a schedule you set — not when someone happens to get around to it
  • Department- and location-level views for multi-site businesses
  • Built in tools your team will actually open

Who this is (and isn't) a fit for

A good fit

  • $1M–$25M revenue. Past the bookkeeper-only stage, not yet ready for a full-time CFO.
  • Multi-entity, multi-location, or multi-channel businesses where the books have gotten messier than the team can keep up with.
  • Owners and operators who want to make decisions from data and are tired of guessing.
  • Businesses preparing for a financing round, a sale, a transition, or just the next stage of growth.

Probably not a fit

  • Pure bookkeeping or tax-only engagements. We work alongside great bookkeepers and CPAs — we don't replace them.
  • Pre-revenue startups looking for free finance work.
  • Businesses unwilling to invest in cleanup before the strategic work begins.

If we're not a fit, we'll usually know within the first call — and we'll point you somewhere better. No hard feelings on either side.

How we typically work

Engagements start with a focused discovery — usually two weeks — to understand the books, the systems, and what leadership actually needs to see. From there, most engagements settle into a monthly retainer that scales with the work: heavier in the cleanup phase, lighter once the close is humming and we're spending most of our time on forward-looking analysis and decision support.

Common outcomes

  • Monthly close moves from "whenever it gets done" to a fixed close date by day 7–10.
  • The owner stops asking "how much cash do we have?" and starts asking better questions.
  • A 13-week cash forecast that gets refreshed in 30 minutes, not 3 days.
  • A KPI dashboard the leadership team actually opens.
  • Books that hold up to lender, investor, or buyer diligence.

Questions we hear a lot

What's the difference between a bookkeeper, a controller, and a CFO?

Bookkeepers record transactions and keep the books current. Controllers own the close, the balance sheet, the systems, and the reporting — the rigor that makes the books trustworthy. CFOs use those books to help leadership make decisions about cash, growth, pricing, and capital. Element Accounting plays the controller and CFO roles — we work alongside great bookkeepers and CPAs, we don't replace them.

When does a business actually need a fractional CFO or controller?

Usually when revenue has outgrown the bookkeeping setup and the owner is making decisions without a clear financial picture. Common triggers: a messy multi-entity structure, a late or inconsistent monthly close, a lender or investor asking for reporting you don't have, or preparing the business for a sale, a raise, or a next-stage hire.

How much does it cost?

Engagements are scoped individually and priced on a monthly retainer. Discovery is a fixed fee. Ongoing retainers scale with the work — heavier in the cleanup phase, lighter once the close is humming. We can give you a ballpark after a 30-minute call.

How long does a typical engagement last?

Most clients stay with us on an ongoing basis — the work becomes operational rather than project-based. Some engagements are shorter when they're focused on a specific event: a financing round, a sale, a system migration. We can scope either way.

Do you work with my industry?

Probably. We've built finance functions inside manufacturers, retailers, restaurants and bars, hospitality and tour operators, construction firms, convenience stores, wellness studios, bookshops, creative practices, and subscription/membership businesses. Good financial discipline travels — what changes is operational nuance, and we pick that up quickly.

Do you handle subscription and recurring-revenue accounting?

Yes — and at scale. We've managed the close and reporting for businesses with thousands of active subscriptions, including deferred revenue recognition under ASC 606, MRR and churn tracking, failed-payment dunning workflows, and cohort-level retention analysis. The discipline applies equally to SaaS, membership models, subscription boxes, and service-based recurring-billing operations.

Do you replace my CPA or tax preparer?

No. We work alongside your tax team and bookkeepers. If you don't have a CPA, we can point you to ones we trust.

Do you work remotely or in person?

Both. We're based in Charleston, SC and meet locally when it helps. Most of the work — close, reporting, forecasting, dashboards — happens remotely with scheduled working sessions.

Do you use AI and automation in your work?

Yes — aggressively, after the initial buildout. Once the chart of accounts is clean and the workflows are mapped, we automate the repetitive execution: recurring journal entries, reconciliations, dashboard refreshes, variance analysis. That's how a senior finance professional can serve multiple clients well — human time goes to judgment and decisions, and well-designed automation handles the monthly grind. The fee covers the judgment, the system design, and the senior oversight. The automation is how we deliver it reliably, every month, without the cost structure of a full-time hire.


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